BMW's latest offering, the 2024 BMW XM Label, has taken the automotive world by storm with its astonishing power and performance. This gas-electric plug-in hybrid (PHEV) luxury SUV boasts a supercar-like 738 horsepower, surpassing expectations and redefining the capabilities of street-legal BMW M vehicles. Let's delve into the remarkable features that set this SUV apart.

Powertrain and Performance

The heart of the 2024 BMW XM Label lies in its innovative powertrain, combining electrification with a potent eight-cylinder combustion engine. A twin-turbocharged 4.4-liter V8 engine generates 577 horsepower, while an electric motor positioned between the engine and the eight-speed automatic transmission adds an extra punch. The combined output reaches an impressive 738 horsepower and a massive 738 lb-ft of torque. Such immense power propels the XM Label from 0 to 100 km/h in just 3.8 seconds, making it a force to be reckoned with on the road.

Advanced Driving Dynamics

To handle the sheer power and ensure exceptional driving dynamics, the Label comes equipped with rear-biased all-wheel drive, offering optimal traction and control. Additionally, the SUV features an adaptive M suspension with electronically controlled dampers and active roll stabilization, enhancing stability and handling through tight corners. The four-wheel steering system further adds to its agility, making it surprisingly nimble for an SUV of this size.

Electric Driving Range

While the XM Label boasts supercar-like performance, it doesn't shy away from environmental responsibility. When driven in pure electric mode, it can cover up to 50 kilometers on electric power alone, providing a silent and emissions-free driving experience. With a top speed of 140 km/h in electric mode, it remains practical for everyday commutes and short trips.

Electrifying Red Styling

Complementing its performance, the Label radiates elegance and distinction through its electrifying red accents. A unique red accent band replaces the standard black badges and wheel inserts, ensuring it stands out from the crowd. Inside the cabin, the theme continues with a distinct three-dimensional red-trimmed roof liner and red highlights throughout the five-passenger interior. M-specific touches, such as multifunction seats, knee pads, and an M gear lever, further elevate the luxurious experience.

Limited Edition and Pricing:

The 2024 BMW XM Label will be a limited-edition release, with only 500 examples available worldwide. The Canadian MSRP for the exclusive BMW XM Label First Edition starts at $259,000, representing a $39,000 premium over the base XM model. Despite the premium price, the combination of unrivaled power, electrifying design, and eco-conscious features make it a coveted choice for discerning automotive enthusiasts.


The 2024 BMW XM Label sets new standards for luxury plug-in hybrid SUVs, delivering supercar-like power and performance alongside eco-friendly capabilities. With its advanced powertrain, innovative driving dynamics, and electrifying design, this limited-edition BMW proves that a mid-size luxury SUV can be a force to be reckoned with on the road. As automotive technology continues to evolve, the BMW XM Label exemplifies the cutting-edge possibilities in the world of high-performance luxury vehicles.

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