Events at BMW Laval

Reveal of the BMW M850i designed in collaboration with Jeff Koons.

On September 8th, 2023, we revealed the BMW M850i that was designed in collaboration with the world-renowned Jeff Koons. THE 8 X JEFF KOONS is an exclusive edition of only 99 automobiles, a strictly limited number of the M850i xDrive Gran Coupé, which were created by Jeff Koons and BMW during several years of close collaboration. THE 8 X JEFF KOONS, the most elaborately designed vehicle in all of BMW's history, was presented at BMW MINI Laval.