Events at BMW Laval
Cars & Coffee Event - 2024 Edition
On July 6th, 2024, we held our annual "Cars &Coffee" event. We welcomed many BMW and MINI vehicle enthusiasts to this unforgettable day, featuring many classic and rare BMW M and MINI models, such as the M3 CS, M4 GTS, M5 CS and MINI Heritage 64. The event included food trucks, contests, an M4 GT simulator, and music by the incredible DJ Vito V! We were honored to welcome none other than the legendary Georges St-Pierre, who made a special appearance for the occasion. It was a memorable day of fun and entertainment for the whole family!
Laval Wine and Spirits Festival
On May 31 and June 1, we took part in the second edition of Laval Wine and Spirits Festival as proud partners, for the second year in a row. The event, held at Place Bell, welcomed over 70 wine and spirits artisans, offering a variety of over 150 tasting products. The attendees had the opportunity to discover three of our featured electric vehicles: the BMW i4M50 xDrive 2024, the BMW i7 xDrive60 2024, and the BMW iX xDrive50 2025. It was a memorable two days full of discovery!
Cars & Coffee Event - 2023 Edition
On July 8th, 2023, we held our annual "Cars & Coffee" event. It featured many rare BMW M and MINI models, such as 8 X JEFF KOONS BMW M850i, M5 CS and the MINI Heritage 64'. The event featured food trucks, contests, and music from none other than DJ Vito V!
Reveal of the BMW M850i designed in collaboration with Jeff Koons.
On September 8th, 2022, we revealed the BMW M850i that was designed in collaboration with the world-renowned Jeff Koons. THE 8 X JEFF KOONS is an exclusive edition of only 99 automobiles, a strictly limited number of the M850i xDrive Gran Coupé, which were created by Jeff Koons and BMW during several years of close collaboration. THE 8 X JEFF KOONS, the most elaborately designed vehicle in all of BMW's history, was presented at BMW MINI Laval.