In a testament to BMW Group Canada’s success, the year 2023 marked a significant milestone, witnessing a robust 12.1% increase in deliveries, totaling an impressive 35,436 units, inclusive of MINIs. The core BMW brand played a pivotal role, experiencing an 11.3% surge, reaching 31,021 units. Key contributors to this surge were the X1 and 7 Series, both positioned at opposite ends of the lineup, with sales for these models tripling compared to the previous year.

ELECTRIFYING PERFORMANCE: THE RISE OF THE BMW 7 SERIES

The all-new BMW 7 Series made waves in 2023, introducing an all-electric powertrain for the first time. Notably, the electric variant was offered at price parity with its internal combustion counterpart, leading to a remarkable year for the 7 Series, boasting a strong fourth quarter and an impressive overall increase of +138% and 260%, respectively.

X1 EVOLUTION: POWER AND SOPHISTICATION REDEFINED

The third generation BMW X1 emerged as a force to be reckoned with in the entry-level premium Sports Activity Vehicle market. With enhanced design, advanced safety features, and cutting-edge technology, the X1 witnessed a remarkable year, selling 4,773 units in 2023 – more than tripling its sales from 2022.

MINI’S RESILIENCE AND BMW MOTORRAD’S TWO-WHEELED TRIUMPH

MINI concluded 2023 with resilience, delivering 4,415 cars, marking a substantial 17.5% increase compared to 2022. Noteworthy performers included the 5-Door hatchback (+45.3% YoY increase), the convertible (+81.8%), and the Countryman crossover (+25%). BMW Motorrad celebrated a record year in Canada, delivering 2,789 units in 2023, reflecting a commendable 7% increase over the previous year.

As we eagerly await global BMW sales results for 2023, the success story continues. Meanwhile, BMW USA has already announced a record-breaking year, delivering 362,244 cars in 2023. Stay tuned for further updates on BMW’s triumphs on the international stage.